How Are You Proactively Investing in Your Health? The Smart Alternative to Expensive Wellness Trends
You're buying organic foods. You've invested in a gym membership. Your supplement cabinet rivals a small pharmacy. You might even be paying for a functional health coach who promises personalized wellness plans—all while reminding you in fine print that their advice is "for informational purposes only" and you should "consult your healthcare provider."
But what if your healthcare provider could offer all of this—and more—backed by actual medical professionals, integrated with your health records, and included in your insurance plan?
Welcome to Sanitas' preventative health ecosystem, where proactive wellness meets legitimate medical care.
The Functional Health Coaching Craze: What You're Really Paying For
The wellness industry has exploded, with functional health coaches charging €100–€300+ per month for:
Personalized nutrition plans
Supplement recommendations
Lifestyle optimization strategies
Health tracking and accountability
The catch? Most functional health coaches aren't medical professionals. Their advice comes with legal disclaimers because they can't diagnose, treat, or prescribe. When something's actually wrong, you still need to see a doctor—adding another layer of cost and complexity.
Annual cost of typical wellness routine:
Functional health coach: €1,200–€3,600/year
Gym membership: €300–€600/year
Organic food premium: ~€1,500/year
Supplements: €600–€1,200/year
Total: €3,600–€6,900/year
Sanitas Blua: Medical-Grade Prevention That Actually Saves You Money
Sanitas has revolutionized preventative healthcare with Blua, a comprehensive digital health ecosystem that doesn't just give you generic wellness advice—it delivers personalized, medically-supervised health programs integrated directly with your care team.
What Makes Blua Different?
1. Real Medical Professionals, Not Coaches Every Blua program is designed and supervised by licensed healthcare providers—doctors, nutritionists, physiotherapists, and psychologists. No disclaimers. No "consult your doctor" fine print. They ARE your doctors.
2. Integrated with Your Health Records Unlike standalone wellness apps, Blua connects directly to Sanitas' electronic health record system. Your nutrition plan considers your actual lab results. Your exercise program accounts for your medical history. Your mental health support is coordinated with your primary care.
3. Included in Your Insurance Most Blua programs are included with your Sanitas policy—no additional €200/month coaching fees.
Blua's Digital Health Programs: Your Complete Wellness Ecosystem
📱 Video Consultations (24/7)
Skip the commute. Connect with Sanitas doctors, specialists, and mental health professionals from your phone—included in your plan, zero copayments.
Replaces: Urgent care visits for minor issues, saving time and copayments
🧬 mi Salud Genómica: The Game-Changer in Preventative Care
Here's where Sanitas leaps ahead of the wellness industry: mi Salud Genómica (My Genomic Health).
Unlike consumer DNA tests that overwhelm you with unactionable data, mi Salud Genómica focuses exclusively on genes linked to treatable or preventable diseases. This isn't about ancestry or entertainment—it's about medical intervention.
What it analyzes:
Cardiovascular disease risk
Cancer predisposition (actionable variants)
Metabolic conditions (diabetes, cholesterol disorders)
Medication response (pharmacogenomics)
What happens next: Your genetic insights are reviewed by Sanitas medical professionals who create a personalized prevention plan—not generic advice, but specific screening schedules, lifestyle modifications, and medical monitoring tailored to your DNA.
Cost comparison:
Consumer DNA test + functional health coach interpretation: €300–€600
mi Salud Genómica with medical action plan: Included as a complement to your Sanitas policy (€7.95–€15.90/month for comprehensive pharmacy/home services complement)
🥗 Personalized Nutrition Programs
Blua's nutrition programs aren't based on trendy diets—they're built on your actual health data.
Programs include:
Weight management (medically supervised)
Diabetes prevention and management
Cardiovascular health nutrition
Sports nutrition
Digestive health optimization
Delivered by: Licensed nutritionists who access your lab results, medications, and health history
Replaces:
Functional health coach nutrition plans (€100–€300/month)
Generic meal-prep services
Supplement guesswork
Potential savings: €1,200–€3,600/year
💪 Digital Physiotherapy & Exercise Programs
Blua offers guided exercise programs and remote physiotherapy—medically tailored to your conditions, injuries, or fitness goals.
Programs include:
Post-injury rehabilitation
Chronic pain management
Posture correction
Strength and mobility training
Sports performance
Innovative feature: Remote monitoring technology allows physiotherapists to assess your movement patterns through your smartphone camera.
Replaces:
Gym membership (for many users): €300–€600/year
Physical therapy copayments
Personal training sessions: €600–€2,400/year
Potential savings: €900–€3,000/year
🧘 Mental Health & Wellness Support
Blua includes access to psychologists and mental health programs—because wellness isn't just physical.
Services include:
Video consultations with psychologists
Stress management programs
Sleep optimization
Mindfulness and meditation guidance
Replaces:
Standalone therapy (€60–€120/session)
Meditation app subscriptions (€70–€150/year)
Wellness retreats (€500–€2,000+)
🏥 Digital Health Checks & Remote Monitoring
Blua's advanced digital tools include:
Facial imaging analysis for skin health
Pregnancy monitoring programs
Chronic disease management (diabetes, hypertension, COPD)
At-home blood tests with results integrated into your health record
The advantage: Early detection and continuous monitoring prevent expensive emergency interventions.
💊 Pharmacy & Home Services Complement
For just €7.95/month (1 insured) or €15.90/month (2+ insured), you add:
Medication home delivery
At-home blood tests
At-home physiotherapy
Pharmacy reimbursement
Annual limits:
Medication delivery: €150
At-home blood tests: €150
At-home physiotherapy: €150
Pharmacy reimbursement: €150
Total annual value: €600 for €95.40–€190.80/year
The Real Cost Comparison
Traditional Wellness Approach:
Service Annual Cost Functional health coach €1,200–€3,600 Gym membership €300–€600 Organic food premium €1,500 Supplements €600–€1,200 DNA test + interpretation €300–€600 Therapy/mental health €720–€1,440 TOTAL €4,620–€8,940
Sanitas Blua Approach:
Service Annual Cost Sanitas health insurance (Más Salud) ~€1,200–€2,400* Pharmacy/Home Services Complement €95.40–€190.80 TOTAL €1,295–€2,591
Includes comprehensive medical coverage, zero copayments, dental, and all Blua programs
Annual savings: €3,325–€6,349
The Bottom Line: Proactive Health, Backed by Medicine
You're already investing in your health—but are you getting medical-grade results?
Sanitas' Blua ecosystem and mi Salud Genómica complement deliver: ✅ Medical legitimacy – Real doctors, not coaches with disclaimers
✅ Integrated care – Your wellness plan connects to your health records
✅ Actionable insights – Genetic testing focused on preventable conditions
✅ Cost efficiency – Comprehensive prevention for less than a gym + coach
✅ Convenience – 24/7 access, home services, video consultations
The question isn't whether you should invest in preventative health—it's whether you should keep paying premium prices for fragmented, non-medical wellness advice when a comprehensive, doctor-supervised alternative already exists.
Ready to Upgrade Your Health Investment?
Discover how Sanitas' preventative health programs can replace your wellness subscriptions with integrated, medical-grade care.
Stop paying for wellness advice with disclaimers. Start getting medical-grade preventative care that's integrated, actionable, and cost-effective.
